10 Best Practices for Digital Ads in the Interior Industry

Why Interior Brands Can’t Afford Boring Ads Anymore

Let’s be real: if your digital ads still look like a flat brochure from 2015, you’re missing out—big time. The interior industry today isn’t just about plush sofas and sleek lighting. It’s about grabbing eyeballs in 2.5 seconds flat (yep, that’s the average scroll time). You need bold visual storytelling, sharp targeting, and smart ROI optimization just to survive—let alone stand out.

And here’s something that’ll make you sit up straighter: according to Statista, the UK home decor market is expected to hit £14.7 billion by 2025. That’s a lot of curtains and coffee tables—and even more digital ad for interior industrypotential.

So what actually works now? Let’s break down 10 proven, scroll-stopping strategies that get interior brands noticed—without sounding like every other brand out there.

1. Make Your Ads Pop with Visual Storytelling

👉 Use Motion, Not Just Pictures

Static images are fine. But you know what gets clicks? A 6-second video showing a living room transforming from “meh” to “wow.” Motion sells mood—and mood sells interiors.

👉 Tap into Reels and Stories

Interior firms using Instagram Reels and Stories are pulling in 3x the engagement compared to feed-only posts. Reels let you showcase textures, transitions, and even mini room makeovers in seconds.

👉 Try Interactive Lookbooks

Why stop at one product? Use carousel or collection ads to tell a story: sofa, rug, lamp, and the vibe. Let viewers swipe through a whole look—not just a lonely coffee table.

“People don’t buy furniture. They buy a feeling,” says James L., a Manchester-based ad strategist. “Your ad should feel like a room they want to live in.”

2. Target Like You Actually Know Your Buyer

👉 Location, Location… You Get It

If your ad for rustic Cotswold kitchens is showing up in urban East London, you’ve lost the plot. Use geo-targeting to keep it tight. Google and Meta both offer fine-tuned radius ads.

👉 Go Beyond Age & Gender

Instead of just targeting “women aged 30-50,” try layering behavior: people who recently browsed home office setups and follow architectural pages. That’s how you get clicks that convert.

👉 Don’t Forget Retargeting

Ever clicked on a velvet couch, then it haunted your feed for a week? That’s retargeting—and it works. Just don’t overdo it. Two or three follow-ups is plenty.

By the way, if you’re unsure where to start with ad targeting or content structure, Digileap helps digital ads for interior industry create strategies that don’t feel like guesswork.

3. Build Trust with Social Proof + Good Vibes

👉 Use Real Reviews, Not Just Studio Shots

Seeing your product is one thing. Seeing it in someone’s actual home? That’s powerful. User-generated content (UGC) boosts conversion rates by 4.5x, according to HubSpot.

👉 Feature Before & Afters

Nothing hits quite like a “we turned this sad nook into a reading haven” glow-up. Post the ugly truth and the polished result—it builds credibility.

👉 Keep It Casual in Tone

No one’s connecting with “Elevate your ambience with timeless sophistication.” Say it like a human: “Need a cozy upgrade? We’ve got your corner covered.”

4. Optimise for Mobile or Go Home

👉 Design for the Thumb, Not the Mouse

We’re all on our phones. Make your ad legible, tappable, and fast. Avoid tiny fonts and fiddly links.

👉 Include One-Click Contact

Whether it’s “Send WhatsApp,” “Book Now,” or “Call Us,” your CTA should be a one-tap move. Fewer steps = more bookings.

👉 Speed Is Everything

Your landing page should load in under 3 seconds—max. Otherwise? Half your visitors are already gone. Tools like Google PageSpeed Insights can help.

5. Hop on the Trends That Actually Work

👉 Try AR Product Previews

Augmented reality isn’t just for tech bros. Let users drop your coffee table or wall art into their real space using their phone. IKEA’s already doing it—why not you?

👉 Test Shoppable Posts

Instagram now lets you tag products directly in posts. So when someone sees that leather recliner in your ad, they can tap and buy without hunting it down.

👉 Make Use of Audio Ads

With the rise of Spotify and podcast listenership in the UK (up 14% in 2024—Statista), don’t ignore audio ads. A calm voice describing your design vibe can work wonders in a cluttered digital world.

6. Budget Smart, Not Big

👉 Use A/B Testing to Save Spend

Run two versions of your digital ads for interior industry ad—different headline, same image. Or flip it: same copy, new visual. Whichever gets better results? Scale that one and ditch the rest.

👉 Track What Actually Converts

Clicks are cool. But who booked a design consult or downloaded your lookbook? Use tools like Meta Pixel or Google Analytics to measure real ROI—not just vanity metrics.

👉 Boost Your Winners

If one ad’s pulling leads at £3 a pop while another’s dragging at £12, you know what to do. Reinvest in what works and cut the fluff.

7. Connect the Dots Across Channels

👉 Align Social with Search

If your Google Ad says “Modern Kitchen Makeovers” and your Instagram says “Rustic Renovations,” you’re confusing people. Keep your messaging tight across platforms.

👉 Create an Ad Funnel

Begin with step 1: Video tour.

Step 2: Offer guide download.

Step 3: Book a consult. Move people through a path—not just one lonely ad screaming “BUY NOW.”

👉 Add Email to the Mix

Someone downloaded your colour palette guide? Great. Follow up via email and show them targeted ads based on that choice. It’s not creepy—it’s smart.

Real Talk from the Field

A London-based interiors firm we worked with switched from generic digital ads for interior industry banner ads to Insta reels featuring time-lapse renovations—and boom, 5x more traffic in one month. Their secret? Keeping it real. People want to see the transformation and feel the story behind it. Data alone can’t do that. Emotion sells design.

Conclusion

The truth is, great digital ads for interior industry space don’t need to scream. They just need to connect. Show people something that feels real—something they can imagine in their own space.No hard sell, just hypnotic visuals, razor-cut targeting, and a message so seamless it doesn’t feel like an ad. It feels like their next thought.

Handcrafted cabinets or a bold rug? Don’t just show it. Make them pause mid-scroll and think, ‘That’s mine.’”

And if you want a team that gets all this (and then some), Digileap can help you craft ad strategies that don’t just get seen—they get results.

TL;DR

Use short-form video, UGC, and AR to make your ads feel alive

Target smart: think beyond age to behavior and geography

Optimise for mobile, not just desktop

Keep your tone real and CTA clear

Measure what matters and reinvest where it counts

Ride the right trends—Reels, shoppable ads, even audio

Align across channels to create a smooth brand journey