Top 7 Hotel Marketing Firms in UK You Should Know

Let’s be honest: in 2025, the hotel industry isn’t just about five-star rooms and welcome drinks. It’s about visibility. If your hotel isn’t showing up where your ideal guests are scrolling—Instagram, Google, TikTok, or even TripAdvisor—you’re practically invisible. That’s where hotel marketing firms come in. The right agency doesn’t just “promote” you; it builds your presence, draws in travelers, and fills rooms all year round.

And here’s the kicker—2025 is all about experience-driven, AI-fueled marketing. We’re talking hyper-personalized video ads, AR/VR hotel previews, UGC campaigns with influencers, and even meme marketing on TikTok. It’s no longer enough just to have a pretty brochure or a website from 2018.

So, whether you run a boutique stay in Bath or a luxury resort in London, these top 7 hotel marketing agencies in the UK can take your brand from good to fully booked.

💡 Stat alert: According to Statista, the UK hotel market is expected to generate over £23.5 billion in revenue in 2025, with digital marketing contributing to the lion’s share of bookings.

1. Umi Digital – For Hotels That Want a Digital Makeover

🎯 Full-Suite Hotel Marketing

Umi Digital is a London-based firm that lives and breathes hospitality. From sleek website redesigns to high-converting booking funnels, they focus on digital transformation specifically for hotels.

📸 Short-Form Content + Influencer Collabs

In 2025, their content team is acing short-form Reels and TikTok videos, often working with micro-influencers to showcase hotels in a story format. That’s what gets attention today.

💬 Personalised AI Chatbots

They’ve integrated AI-driven chatbots that offer 24/7 booking assistance and upselling—think of it as your front desk working overtime online.

2. Digileap – For Data-Driven Hotel Growth

🧠 Behavioural Targeting Campaigns

What makes Digileap different? Their team doesn’t just “advertise”—they analyze guest behavior and craft tailored campaigns across Facebook, Google, and Meta Ads.

🎥 Interactive Room Previews

Using tools like Matterport and interactive video tours, Digileap helps hotels deliver immersive previews that feel like virtual walkthroughs.

🔄 Retargeting Funnels That Actually Convert

Through pixel tracking and smart retargeting, they’re helping hotels bring back drop-offs with special offers or last-minute deals via email, SMS, and even WhatsApp.

“Great marketing doesn’t sell rooms. It sells the dream of waking up in them.” – Anonymous hospitality expert

3. Clockwork Marketing – Best for Boutique & Heritage Hotels

🖼️ Storytelling-Focused Branding

Clockwork thrives when it comes to brand storytelling. They specialize in older, character-rich hotels and help them build emotional narratives that connect.

🧳 Staycation & Local SEO Campaigns

In response to the ongoing trend of domestic travel and staycations, they’ve built local SEO campaigns that put smaller hotels on the map.

📰 PR + Blogger Outreach

They’re known for high-impact press releases and travel blogger partnerships, which work wonders for direct bookings.

4. Journey Hospitality – For Luxury Hotel Marketing

💼 Integrated CRM + Loyalty Tools

Luxury hotels need loyalty, and Journey delivers that with CRM integration that personalizes the entire guest journey—from ad click to return stay.

💎 Luxury Experience Campaigns

They excel in showcasing experiences over amenities: think romantic weekend getaways, spa breaks, or chef-tasting menus—all in story-driven ad formats.

🌍 Google + TripAdvisor Management

Their team also manages your Google Business Profile and TripAdvisor pages, ensuring your reviews shine (and the bad ones are addressed gracefully).

5. Net Affinity – Direct Booking Specialists

💻 Conversion-Focused Web Design

Net Affinity builds sleek hotel websites with fast-loading, mobile-first design and built-in conversion tools like urgency banners and price comparison.

🔎 PPC + Meta Search Domination

They’re killing it in meta search marketing across Trivago, Google Hotel Ads, and Kayak, helping clients snag bookings before OTAs do.

📈 Transparent Analytics Dashboard

Their clients love the simple performance dashboard, showing what’s working, what’s not, and where to invest next.

6. Arise – The Paid Ad Wizards

📲 Shoppable Reels & Social Ads

This Birmingham-based agency creates Instagram reels with in-built CTAs, where users can book directly—ideal for last-minute travellers.

🔍 Smart Geo-Fencing Ads

They use geo-targeted ads to nudge users browsing from airports or railway stations with timely offers and local hotel promos.

🧬 AI-Backed Creative Testing

Their ad creatives are optimized using AI multivariate testing, meaning your hotel ad changes dynamically based on who sees it.

👀 “Shoppable video is now responsible for 17% of travel bookings initiated on social media.” – Statista, 2025

7. SEO Travel – For Organic Visibility

🧭 Keyword-Rich Blog Campaigns

SEO Travel focuses on long-term organic growth. Their blog strategy covers local attractions, seasonal guides, and listicles that attract top-funnel traffic.

📸 Visual Content + Pinterest

They tap into Pinterest marketing, which is surprisingly big for wedding venues and countryside hotels with aesthetic appeal.

🔗 Link Building from Travel Sites

They’ve built high-authority backlinks from well-known travel publications—driving trust, ranking, and bookings.

🧭 So… Which Agency’s Right for You?

Look, not every hotel needs flashy ads or AI chatbots. Some just need a solid website. Others? Maybe you’re craving that TikTok buzz or want to own your local SEO game. The point is—there’s no one-size-fits-all here.

Start small. Ask questions. Try one campaign. See what clicks.

And if you’re after something that’s data-smart but still feels like you, firms like Digileap know how to balance brains and brand. Check them out—could be a solid step forward.

✨ TL;DR: Best Hotel Marketing Agencies in the UK (2025)

Umi Digital: Digital transformation + short-form video + AI chatbots

Digileap: Behavioural targeting + virtual tours + retargeting

Clockwork Marketing: Boutique branding + staycation SEO + PR

Journey Hospitality: Luxury storytelling + loyalty + review management

Net Affinity: Direct bookings + meta search + conversion optimization

Arise: Shoppable videos + geo-ads + AI creative testing

SEO Travel: Organic blogs + Pinterest + link building

🔗 Want to stay ahead in hotel marketing? Bookmark this list, check out these agencies, and keep an eye on Statista’s hospitality data for trend updates.