Hotel Marketing Solutions to Boost UK Occupancy Rates

Last September marketing solutions are worked upon on it, Claire booked a weekend at a tiny countryside inn outside Bath. No fancy rooftop pool. No flashy ad campaigns. Just hand-written chalkboard menus, a warm welcome, and a surprisingly slick Instagram presence.

The place was packed.

Not because it was cheap. Not because it was famous. But because they’d nailed their marketing solutions. Every part of their online presence—from the friendly tone in their Google reviews to the easy “book now” link on their homepage—just worked. It didn’t feel salesy. It felt like someone had taken the time to think about what guests actually need.

Thing is, it’s not just about pretty lobbies or how fluffy your pillows are. Guests want to feel seen. And booking with you? That should be quick, easy, and personal.

Whether you’ve got a cosy B&B up north or a sleek hotel down in Brighton, these seven smart marketing solutions moves can help you fill rooms and stay ahead of the crowd.

Let’s get into it.

1. Dominate Local SEO & Voice Search

If your hotel isn’t showing up on page one of Google, you might as well be invisible.

“Near Me” Searches Are Everything Now

More travellers are using voice search to find last-minute stays—think: “pet-friendly hotel near Edinburgh open tonight.” These conversational marketing solutions and keywords now make up over 20% of mobile searches, according to Think with Google. Want to show up? Optimize your content with long-tail phrases that match how people actually speak.

Claim and Max Out Your Google Business Profile

Hotels with complete, photo-rich Google Business listings see 2.7x more clicks, says Google. Include real guest photos, accurate hours, direct booking links, and reply to reviews—yes, even the awkward ones.

Create Pages That Speak to Local Demand

Try pages like “Hotel near Wimbledon Stadium” or “Romantic weekend in Yorkshire.” They help you show up in local searches—especially during busy seasons or big events.

2. Partner With Micro-Influencers (The Right Way)

Skip the celebs—people trust folks they relate to.

Small Creators, Big Results

Honestly, smaller influencers—like 5K to 50K followers—tend to work better. Their followers trust them more. It just feels less staged.

It feels honest, not like an ad. Bonus: they’re budget-friendly and often local.

In fact, the influencer marketing industry is expected to reach $24 billion globally by 2025, per Statista.

Video > Photos in 2025

Short-form videos—especially TikToks and Instagram Reels—are gold for hotels. Think: room reveals, “day-in-the-life” videos, or behind-the-scenes breakfast prep. People want to feel what staying with you looks like.

Use Guest-Generated Content to Build Trust

Encourage guests to tag your property and repost their content. Not only does this create trust, but it also boosts your social reach without spending extra on content creation.

And yeah, finding the right influencers can be a bit much. That’s where Digileap marketing solutions steps in—they help UK hotels team up with the right people, without the usual guesswork.

3. Build Campaigns That Feel Personal, Not Pushy

Generic promos don’t cut it anymore. People want to feel like the offer was made just for them.

Smart Pricing Tools Work While You Sleep

AI-based revenue tools like Duetto and Revinate track demand and competitor pricing to adjust your rates dynamically. According to Statista, hotels using these tools see up to 22% more revenue per available room.

Segmented Email = Better Conversions

Instead of spamming everyone with the same deal, try: “We saw you stayed in Manchester last summer. How about 15% off your next trip?” These segmented email campaigns create familiarity and trust.

Bundles Beat Discounts

Instead of “20% off this weekend,” offer a Wellness & Wine Escape or a Sunday Roast & Late Checkout package. You add perceived value without lowering your rate—and it feels more thoughtful.

4. Upgrade Your Website to Be Mobile-First and Booking-Friendly

It’s shocking how many hotel marketing solutions websites still take forever to load or bury the booking button.

Speed = Survival

If your site takes more than 3 seconds to load, chances are over half your mobile visitors are already gone. That’s straight from Google PageSpeed Insights. Run a check—every second matters.

Add Virtual Tours or Drone Flyovers

Modern guests love 360° virtual tours of rooms and amenities. Bonus points for drone videos showing your location near landmarks or beaches. It builds excitement and transparency.

Booking Should Take Seconds, Not Minutes

Integrate Apple Pay, Google Pay, and a one-click checkout option. If booking your hotel marketing solutions feels like filling out tax forms, people will leave.

5. Turn Reviews Into Your Best Marketing Tool for solutions

If someone’s unsure about booking, your reviews will usually seal the deal—or ruin it.

Reply Like a Human, Not a Bot

Avoid robotic responses. Instead of “We’re sorry for your experience,” try: “Ah, sorry we dropped the ball there. Next stay’s dessert is on us.” It shows personality and accountability.

Use Guest Quotes in Ads

Ever run a Google or Facebook ad with a real five-star review in it? You should. They create instant social proof, often outperforming even your best copy.

Make Reviews Easy (and Worth Their Time)

Don’t overthink it. A quick text or email like, “Mind leaving us a review? It honestly helps more than you’d think,” is usually enough. Want more responses? Give them a reason to bother—could be a free coffee next time or a few pounds off their next stay. Doesn’t need to be big. Just something that says, “Hey, we appreciate it.”

6. Capture Event-Goers and Last-Minute Bookers

Not everyone books two months in advance—some decide on Thursday night.

Target Local Events with Custom Offers

Think football games, food festivals, and trade shows. Promote event-specific landing pages and offers like “Stay 2 nights, get free parking for the Brighton Marathon.”

Use Apps That Fill Gaps Fast

Apps like HotelTonight, LateRooms, and even Booking.com’s last-minute deals tab can help fill unsold inventory without a heavy discount.

SMS or WhatsApp for Last-Minute Promos

SMS open rates hover around 98%, which is wild. Got empty rooms? Got a few rooms left? Ping your regulars on WhatsApp or text. It’s quick—and they’re usually the first to grab a deal.

7. Don’t Just Talk Green—Prove It

Younger travellers? They’re sharp. They know when a hotel’s just saying the right stuff. If you’re going to call yourself eco-friendly, you’ve got to show it.

If You’ve Got the Badge, Use It

Got a Green Key or something similar? Don’t bury it in the footer of your website. Put it out there—on booking pages, socials, maybe even your front door. It’s not about showing off. It’s about helping people feel good about choosing you.

Stats or Not, People Care

Asper Statista says 72% of travellers care about eco practices—but you don’t need stats to know this matters. People want to feel like their trip isn’t making things worse for the planet.

Talk About the Small Stuff

Solar panels? Organic shampoo? Food sourced from the local farm down the road? These details matter. Highlight them in your blog, booking pages, and even your menu cards. Show, don’t just state.

Let Guests Join the Mission

Offer perks for skipping daily towel washes or using public transport. A free drink, a small donation to a local wildlife trust—it builds loyalty and cuts costs too.

TL;DR: The 7 Keys to Filling More Rooms in the UK Hotel Market

📍 Use Local SEO and voice search to get discovered faster

📸 Work with micro-influencers and ride short-form video trends

✉️ Send personalised offers that feel thoughtful, not spammy

📱 Upgrade your website UX for mobile-first and fast bookings

⭐ Turn reviews into marketing solutions gold (and reply with heart)

🗓 Target events and offer last-minute booking perks

🌱 Go beyond green slogans—show real sustainability in action

The truth? Guests don’t just book with their eyes—they book with their hearts and their phones. Want help bringing all this together? Digileap works with UK hotels marketing solutions to build smarter digital campaigns that drive real bookings—without burning your budget.

To go deeper, check out Google’s Hospitality marketing solutions Playbook for more ideas backed by actual traveler behavior.