Top Platforms for Real Estate Social Media Advertising in the UK (2025 Guide)

Ever tried scrolling through your social media feed without bumping into at least one stunning property ad? Yeah—didn’t think so. Whether it’s a stylish London loft or a countryside escape in Yorkshire, real estate ads are everywhere in the UK right now. And guess what? It’s working.

In fact, 67% of homebuyers in the UK browse online before even calling an agent, according to Statista.You know how it used to be—social media was just full of holiday snaps and the occasional pet video. But things have changed. These days, it’s where serious real estate deals get started. The problem? There are so many platforms now, it’s tough to tell which ones are actually helping you reach buyers, and which ones are just draining your ad budget.

This guide is for UK real estate professionals, property developers, and agencies who want to stop wasting money and start winning leads. We’ll break down the top platforms for real estate social media advertising in the UK, using 2025’s latest trends—not last year’s leftovers.

1. Facebook & Instagram: The Power Duo Still Reigns

Let’s be honest—these two platforms aren’t going anywhere. But in 2025, it’s not just about static images and generic video tours anymore.

🏘️ Meta Advantage+ Campaigns

The buzzword right now? Meta Advantage+. This AI-driven ad format helps UK property agents automatically test multiple creatives and placements to find what converts. It’s perfect for showing multiple listings or floor plans to different types of buyers.

“Advantage+ campaigns saved us 28% on ad spend while increasing booking inquiries,” says Oliver Smart, a digital marketer for a Manchester-based real estate agency.

Learn more about it on Meta’s official page.

🗺️ Hyperlocal Targeting with Radius Filters

Thanks to updates in Meta’s location targeting, agents can now narrow their reach to just a few kilometers. Say goodbye to blanket ads across the UK—now you can zero in on specific postcodes like W1K or BN1.

🎥 Instagram Reels for Virtual Walkthroughs

It’s no secret: Instagram Reels outperform static posts by 22%, according to Statista. Short videos of kitchens, staircases, and skyline views? That’s gold for real estate.

And here’s where Digileap shines: they use Reels storytelling + Reels ads to help agencies get local attention without looking like ads.

2. TikTok: Where Millennial Buyers Are Browsing

Think TikTok is all dances and dog videos? Not anymore. Over 9 million UK users now use TikTok—and many of them are in the first-time homebuyer bracket.

🧠 Smart Hashtag Strategy

Using smart, geo-tagged hashtags like #LondonFlats or #ManchesterProperty, TikTok creators are racking up views in the hundreds of thousands. One TikTok from a Glasgow estate agent showing “What £400,000 gets you in Scotland” went viral overnight.

🧳 Behind-the-Scenes & Agent POV Content

Buyers love transparency. Walkthroughs filmed from the agent’s perspective, BTS of renovation progress, or honest Q&A sessions with agents are drawing tons of engagement. These low-production videos build trust—and leads.

“We closed two properties last quarter that came directly from TikTok DMs,” says Charlotte Reeve, a Leeds property developer.

🏡 Dynamic TikTok Ads

TikTok’s Dynamic Showcase Ads automatically generate property ads based on user behavior. Combine that with native in-feed video placements, and you’ve got one of the hottest ad formats for real estate in 2025.

Check out TikTok Ads Manager for setup guides.

3. LinkedIn & YouTube: The Overlooked Goldmines

If you’re targeting commercial buyers or luxury developments, these two platforms are where the real decision-makers are hanging out. And yet, most agents still ignore them.

💼 LinkedIn Real Estate Sponsored Content

LinkedIn is more than resumes. It’s a place where developers, architects, and real estate investors stay informed. Sponsored content with strong visuals and ROI-focused copy can help you connect with B2B real estate professionals.

Pro tip: Use lead-gen forms on LinkedIn to capture interest directly from the ad.

📹 YouTube Property Series

A lot of people don’t realize this, but YouTube’s the second-biggest search engine out there—right after Google. That means if you’re not posting your property content there, you’re kind of missing out. Starting something simple like a weekly series—maybe “Manchester Homes Unlocked” or “Top Property Picks”—can really help people find you locally and bump up your SEO without much extra effort.

Statista reports that 74% of UK YouTube users watch content related to homes or interiors monthly. That’s a massive audience just waiting to discover your listings.

🧠 Community Building with Comments and Lives

Engage in the comments. Go live. Host Q&As about home buying, financing, or legal tips. These moves humanize your brand and build trust, especially in longer sales cycles like commercial deals or off-plan investments.

Oh, and did we mention that one London developer working with Digileap increased qualified LinkedIn leads by 40% in Q1 of 2025? Yeah, it works.

Final Thoughts & Why You Shouldn’t “Spray and Pray”

Trying to advertise across every platform blindly? That’s like displaying a penthouse to a consumer looking for a fixer-upper. Each social media platform serves a specific target audience and rationale, so real estate professionals need to pick them out well.

Match your content and strategy to the platform:

Instagram & Facebook for stunning visuals and hyperlocal buyers

TikTok for casual browsers and first-time homebuyers

LinkedIn and YouTube for commercial and upscale property leads

Honestly, there’s never just one perfect way to do this stuff. Look, not every ad’s going to work the same way for every property. You probably already know that. Some things land, others… not so much. But if you’re paying attention—like really tracking what’s hitting and what’s just burning cash—you’ll start to spot patterns. Talk to the right folks, tweak the message, and toss what’s not working, and yeah… eventually, you’ll get more serious leads without watching your budget disappear for nothing.

Looking to scale your UK real estate advertising game without juggling it all alone? That’s where a seasoned digital partner like Digileap steps in to help. From content planning to campaign execution, they’ve got your back.

🔁 TL;DR – Best Platforms for UK Real Estate Ads in 2025

Facebook & Instagram: Use Meta Advantage+, Reels, and radius targeting to attract local buyers fast.

TikTok: Reach Millennial and Gen Z buyers through behind-the-scenes content, viral trends, and Smart Ads.

LinkedIn & YouTube: Target high-value investors and professionals with long-form content and B2B ads.

Want real results? Focus less on shouting everywhere, and more on speaking smartly where your audience already hangs out.